Looking for yet another reason to enjoy Tahoe’s record snowfall this winter? The new non-profit Tahoe Fund is partnering with nine Lake Tahoe-area ski resorts in California and Nevada to offer a free lift ticket for every purchase of a Lake Tahoe license plate.
Plate sales fund bike trails, lakefront parks, interpretive programs and other tangible projects that enhance the Tahoe experience for residents and visitors alike. Newly-issued Tahoe plates are $50 in California and $61 in Nevada.
Tahoe’s ski areas were quick to embrace the collaborative bi-state effort. “It’s a win for our companies, our customers, and our communities,” said Art Chapman, Tahoe Fund board member and owner of, JMA Ventures, LLC which owns both Homewoodand Alpine Meadows. “We all gain with increased funding and awareness of Tahoe’s irreplaceable resources and recreational assets.”
To purchase a Tahoe plate and receive your complimentary lift ticket, visit www.tahoeplates.com.
(Sadly, Mount Rose is not participating in the program. You’ll have to take your free ski day somewhere else.)